Backerbird is a Seattle-based startup building an online and mobile app to manage donations to arts nonprofit organizations. As a founder and lead designer, I created the look and feel of an experience that makes donating to art nonprofits clear, simple, and impactful.
To design a web app that makes donating to nonprofits arts organizations easy to do and manage.
• Research, development, user testing
• User interface design
• Identity design
Our web app hosted several nonprofits arts groups, including 5th Ave Theater and the Northwest Film Forum
UI / Design
The bird theme was fun to design with. I wanted to incorporate as many bird illustrations and graphics as I could–art backers are a flock that support each other, and birds are so different and varied! At first, we looked at a lot of different bird-based logo options, before we decided that a feather solves a lot of problems without being too specific.